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Welcome to Purple

For over a century cars have epitomised luxurious mobility becoming the benchmark for future innovations and thrilling generations of motorists. At Gargash Enterprises we consider our role as custodians of this proud lineage and more importantly carry out this role in true UAE tradition: offering outstanding quality with unrivalled service.

Established in 1958, Gargash is the authorized distributor for Mercedes-Benz, Alfa Romeo and GAC Motors in Dubai, Sharjah, and the Northern Emirates. Our global expertise, understanding of local markets and regional insights enable us to deliver integrated, innovative and better service & solutions to all UAE customers. At Gargash Enterprises, customers are guaranteed premium quality products with superior service and after-sales service. Today the company employs over 1000 people, and has become one of the largest brands driving the business and service. Our financial services department introduces innovative schemes in anticipation of customer needs and is aligned with worldwide policies and structures.

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