About Purple

Purple is the rarest of colors - uniquely signifying prestige and value. At Gargash, we are passionate about purple!

It reflects our pride in having represented some of the world’s most trusted and luxurious brands for over a century and our continuing commitment to providing the highest quality service to our customers.

Purple by Gargash is a dynamic, young concept in the UAE automotive industry that combines Gargash’s reputation for trust and service with a purple promise that gives you all the reassurance, ease and excitement you deserve when you choose a pre-owned car.

Our ambition is to introduce you to our purple promise – experiencing exceptional service, exceeding your expectations and starting you on the road to wherever your bright future takes you.

About Gargash

For over a century cars have epitomised luxurious mobility becoming the benchmark for future innovations and thrilling generations of motorists. At Gargash Enterprises we consider our role as custodians of this proud lineage and more importantly carry out this role in true UAE tradition: offering outstanding quality with unrivalled service.

Established in 1958, Gargash is the authorized distributor for Mercedes-Benz, Alfa Romeo and GAC Motors in Dubai, Sharjah, and the Northern Emirates. Our global expertise, understanding of local markets and regional insights enable us to deliver integrated, innovative and better service & solutions to all UAE customers. At Gargash Enterprises, customers are guaranteed premium quality products with superior service and after-sales service. Today the company employs over 1000 people, and has become one of the largest brands driving the business and service. Our financial services department introduces innovative schemes in anticipation of customer needs and is aligned with worldwide policies and structures.